Yes. Really.
Young girls have been dragging their folks to see Disney on Ice for decades and finally, in the spirit of equality, there is a live arena show for boys to pester their parents about. The show is called Marvel Universe Live and just as Disney on Ice focuses on things girls are supposed to love – princesses, romance, ice skating, poofy dresses and magic – Marvel Live is packed full of things boys are supposed to love – superheroes, fighting, motorcycles, explosions and powers.
The show premiered in Tampa in July and is currently in the middle of a residency at Brooklyn’s Barclays Centre before moving on to 85 cities across the country. At a recent Friday afternoon performance the arena was about two-thirds full mostly with parents of both genders and boys in the three-to-10-year-old range. The only women I noticed in attendance were very patient moms and some older girls wearing the matching T-shirts of their summer camp group. Attendance for them was compulsory. But this was clearly a show for dudes, including lots of fathers with their sons and at least one group of twenty-something comic book fans I met who said they were there to enjoy the show with the help of something green (and I don’t mean the Incredible Hulk).
The narrative is classic comic book story. Thor, the Asgardian thunder god, destroys the Tesseract or Cosmic Cube, which was a relic at the centre of last year’s movie Thor: The Dark World, and splits it into three parts. Iron Man discovers that Loki, Thor’s devilish younger brother who was conquered in the Avengers movie, has created a cosmic cube of his own using the mutant energy of X-Men Wolverine, Storm and Cyclops. Iron Man enlists the help of Spider-Man and the other Avengers – the Hulk, Hawkeye, Falcon, Black Widow, and Captain Marvel – to find the three parts of the cube, put it back together, rescue the mutants and save the world from the evil Loki.
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Well, it worked for Disney On Ice: The Incredibles' tour...I guess...
Again, yes. Really.