Dreamworks acquires rights to "Felix the Cat"..

[cresent34]

...but, they're not using the property the way you might think:

DreamWorks Animation has bought the rights to the 95-year-old feline cartoon icon Felix the Cat. The studio acquired the character by paying an undisclosed sum to Don Oriolo, whose father Joe helped revive Felix in the 1950s and later assumed ownership of the character.

In the announcement at Licensing Expo, DreamWorks CEO Jeffrey Katzenberg said that Felix “goes beyond evergreen status and rises to something even more uncommon, as he is a true icon.” So, what does one do after they acquire a true icon? “We plan to make him one of the most desired fashion brands in the world,” explained animation studio owner Katzenberg. Because how better to revive a joyous, personality-filled cartoon character than plastering it onto teenybopper underwear and printing a hackneyed #YOLO-style motivational message underneath it?

More here:

http://www.cartoonbrew.com/classic/drea ... 00564.html" onclick="window.open(this.href);return false;

[rider28031]

A fashion brand? You got to be kidding me! Most people don't even know this guy and Katzenberg's expecting Felix to sell shirts? Shouldn't he try to make a reason for people to even consider buying the clothes that go with the character?

[erikson]

I assume they'll be buying Betty Boop or the Katzenjammer Kids next

[Chris]

well how many people know betty boop is a cartoon yet shee still seems to bee popular where I live there loads of betty boop stuff really expenstive too